In 2016, sportswear manufacturer Nike and fashion designer Virgil Abloh joined forces to create a sneaker collection celebrating 10 of the Oregon-based company’s most iconic shoes. With their project The Ten—which reimagined icons like Air Jordan 1, Air Max 90, Air Force 1, and Air Presto, among others—they reinvigorated sneaker culture.

Virgil Abloh’s designs offer deep insights into engineering ingenuity and burst with cultural cachet. Drawing on the genius of the original shoe using lettering, ironic labels, collage, and sculpting techniques, Abloh played with language and sculptural elements to construct new meaning. Inspired by the wit of Dadaism, architectural theory, and avant-garde happenings, he analyzed what makes each shoe iconic and deconstructed it into an artistic assemblage, making each shoe into a piece of industrial design, a readymade sculpture, and a wearable all at once.

ICONS traces Abloh’s investigative, creative process through documentation of the prototypes, original text messages from Abloh to Nike designers, and treasures from the Nike archives. We find Swooshes sliced away from Air Jordans and reapplied with tape or thread, Abloh’s typical text fragments in quotation marks on Air Force 1, and All Stars cut into pieces. We take a look behind the scenes and witness Abloh’s DIY approach, which gave each model in the Off-WhiteTM c/o Nike collection its own unique touch. His deconstructive vocabulary is reflected in the Swiss binding, which showcases an open spine and discloses the production of the book.

The book documents Abloh’s cooperative way of working and reaffirms the power of print. For its design Nike and Abloh partnered with the acclaimed London-based design studio Zak Group. Together they conceived a two-part compendium, equal parts catalog and conceptual toolbox. The first part of the book presents a visual culture of sneakers while a lexicon in the second part defines the key people, places, objects, ideas, materials, and scenes from which the project grew. Texts by Nike’s Nicholas Schonberger, writer Troy Patterson, curator and historian Glenn Adamson, and Virgil Abloh himself frame the collaborative work within fashion and design history. A foreword by Hiroshi Fujiwara places the project within the historical continuum of Nike collaborators.

Over the past 25 years, Supreme has transformed itself from a downtown New York skate shop into an iconic global brand. Supreme—the book—looks back on more than two decades of the creations, stories, and convention-defying attitude that are uniquely Supreme.

Featuring more than 800 stunning images, from photographers such as Larry Clark, Ari Marcopoulos, and David Sims, readers will have unparallled access to behind-the-scenes content, including the company’s highly limited products—everything from t-shirts to bicycles—and collaborations—Nan Goldin, Comme de Garçons, and Nike, to name a few. The book also features a curated section of lookbooks and an index of T-shirts released since Supreme's Spring/Summer 2010 collections. And, with written contributions by pop-culture critic Carlo McCormick and film director Harmony Korine, readers will get exclusive insight into

Supreme’s core ethos from two lifelong devotees.

Known as much for its irreverent and iconoclastic spirit as it is for its commitment to design and quality, Supreme’s products have become as recognizable and coveted as those from the world’s top luxury brands—this book is no exception. Beautifully produced, the book is the epitome of Supreme’s dedication to quality and design, including a reversible jacket with the signature red Supreme logo.